Sep 25Expert Stage
11:00-11:45 AM
The Global Industry Update

Pandemic, writers’ strike, subscription churn, the rise of AI, new business models: the last months and years have been quite disruptive for our Industry. So, where does our Industry stand in 2024? Some of the major global industry leaders and companies share their insights.

Renard T. Jenkins | SMPTE
Sascha Schwingel | UFA

Sep 25Expert Stage
12:00-12:45 PM
The Global Workflow Update

Over the years, more and more technologies have been developed for the media industry. But have they also served the goal of making workflows simpler, more transparent and, above all, more efficient? A discussion on a global level.

Raymond Drewry | Movielabs
Katrina King | AWS

Sep 25Expert Stage
2:00-2:45 PM
AI in the Media Industry: Dimensions to Consider & Ethical Development 

How can the industry meet demands for the protection of intellectual property, protecting actors from being replaced illegally by AI, and developing sustainable infrastructure? In this keynote, followed by an AMA, Ali Shah, Global Managing Director for Responsible AI at Accenture, formerly with the BBC, Executive Fellow at the World Economic Forum and a member of the Board at the Ada Lovelace Institute, will guide us through the current AI landscape in a multilayered conversation on production, technology, society, regulation and law. 

Ali Shah | Accenture / World Economic Forum

Sep 25Expert Stage
3:00-3:45 PM
Practical AI Tools, PART 1: Script, High-quality 3D Asset Workflows, Dubbing 

From storytelling to production, we take a deep dive into three uses of AI in filmmaking with UFA, MOD Tech Labs, and Deeptune. UFA has been testing AI-generated scripts and how they are received by audiences, MOD Tech Labs creates tools to streamline the production of 3D assets and immersive digital content, and Deeptune specialises in AI-powered audiovisual dubbing technology for the entire dubbing process. 

Marc Schwellenbach | UFA
Alex Porter | Mod Tech Labs
Tim Lupo | Deeptune

Sep 25Expert Stage
4:00-4:45 PM
Practical AI Tools PART 2: Cloud-based Workflows, Generative Editing and Production, AI-enhanced Programming 

From post-production to distribution, three speakers show us how they use AI.
We’re joined by Strada founder and CEO Michael Cioni, „the most underrated futurist in the entertainment industry“. Strada is an Al-enabled cloud platform specialising in workflow efficiency and automation by developing the first AI marketplace for creatives.  

Michael Cioni | Strada

Sep 26Expert Stage
11:00-11:45 AM
Producing in an Ever-evolving, AI-driven Media Industry 

The last decade has transformed the way we produce films several times over – from virtual production and immersive technologies to AI, which is now permeating every stage of film production. How can the industry stay on top of these changes? How can producers and studios harness the ever-evolving tech scene to deliver Next Gen Viewing Experiences to audiences? 

Max Wiedemann | Leonine Studios
Dr. Pirita Pyykkönen-Klauck | ZDF Sparks

Sep 26Expert Stage
12:00-12:45 PM
Unlocked: New Ways of Storytelling and Experiences for Audiences 

Is simply watching a film enough anymore? New formats emerge as technology allows producers to create beyond the traditional ways we’re used to experiencing stories. With storytelling still at the heart of all things audio-visual, the industry experiments with new tech to bring new depths to their stories. 

Kemal Görgülü | ARTE

Sep 26Expert Stage
2:00-2:45 PM
Fulfilling Audience Needs: viewer-centered streaming products

Since Streaming is the frontrunner of all distribution, audiences are demanding for new ways of presenting content in the streaming product – the streaming app: more interactive, better recommendation, more aggregation, seamless navigation. By fulfilling the audience’s needs could even lead to promising new business models. But how?

Paul Kane | ITVX
Hannah Reuter | joyn

Sep 26Expert Stage
3:00-3:45 AM
Interactive Streaming: New Tech, New Revenue – but how? 

New ways to interact with content can provide new revenue streams for the industry – happening through data, recommendation systems, targeted ads and more – just ask social media. 

Bastian Steppin | TikTok
More Speakers will be announced soon.

Sep 26Expert Stage
4:00-4:45 PM
Future MediaTech Trends 2024

Two days of #MTHCON24 and we summarise: what are the MediaTech trends of 2024? Tech journalist Kate Bulkley and Head of #MTHCON24 provide the executive summary to take away.

Peter Effenberg | MediaTech Hub Conference