Skip to main content

3:00 PM – 3:45 PM | Sep 25  |  2024

Horizon Stage

AUSTRIAN PRODUCERS TALK: Cinema, TV, Streaming Quo Vadis? 

How does the Austrian film industry deal with the challenges and opportunities of different forms of exploitation in a globalized yet fragmented market?  

With a limited market size, Austrian productions must be especially agile and adaptable to new possibilities. The new FISAplus incentive has helped to put Austria on the international map of well-booked filming destinations. Studios, production companies and broadcasters are trying to find their niche between Hollywood blockbusters and international streaming content. Between theatrical releases, platforms, and international distribution, Austria profits from its vast experience as a co-production country. From production to exploitation, it is necessary to continuously adapt to global trends and ever-changing consumer behaviour.   

Austria’s top industry professionals talk about their strategies to succeed in a competitive market that demands more than distinctive aesthetics and unique storytelling.  

The session will be held in German. 

S: AUSTRIAN PRODUCERS TALK: Cinema, TV, Streaming – Quo Vadis?

Geschützt: Michael Frenschkowski

Producer
Terra Mater Studios

Geschützt: Catrin Strasser

Producer
MR FILM

Geschützt: Juliane Buchroithner

Film Commissioner
FILM in AUSTRIA (ABA)

Geschützt: Katharina Schenk

Head of Fiction
ORF

Presented by