Discover the 10 key takeaways from #MTHCON24! It’s here: the #MTHCON24 Report – your guide to the insights, ideas, and actionable strategies shared by global industry leaders and innovators at this year’s MediaTech Hub Conference at Studio Babelsberg. Plus: Save the Date for #MTHCON25!

The MediaTech Hub Conference 2024 concluded last night in Potsdam-Babelsberg. Under the theme “Future MediaTech Trends – Where Creativity and Technology Intertwine,” 50 international speakers engaged with participants over two days to discuss groundbreaking strategies, technologies, and trends for the future of film, television, and streaming.

It’s a wrap! What an incredible, insightful, and fun #MTHCON24! On day 2 of our #MTHCON24, we delved into how media production in the era of AI and cutting-edge technologies is changing, and unlocked new ways of storytelling and experiences for audiences. We also explored what AI-driven film production in 2024 looks like, and gained insights on next gen technologies for interactive and viewer-centered streaming experiences. Plus, we got a glimpse into the latest trends of content creation in the digital age.

What a brilliant start to MediaTech Hub Conference 2024! After an epic opening keynote by media cartographer Evan Shapiro, Day 1 of #MTHCON24 set the tone for deep discussions on the future of media.

In today’s rapidly evolving digital landscape, audiences demand more than just content. They seek personalized experiences, seamless navigation, and control over their viewing journey and personal data. Imagine a streaming platform and app that truly understands your preferences, recommends content that resonates, and adapts to your viewing habits. That’s the power of viewer-centric streaming.

Creative content meets in-platform shopping – how can interactivity enhance the streaming experience and in return bring more profit? New ways to interact with content can provide new revenue streams for the industry happening through data, recommendation systems, targeted ads and more – just ask social media. Join us on SEP 26 at #MTHCON24 for a deep-dive into the topic with Amazon and TikTok.

AI is transforming industries worldwide and the media sector is no exception. This revolution brings with it a host of challenges and opportunities. #MTHCON24 dives into the topic in the conference track „Disrupting the Media Industry with AI“ – join us to take a deeper look into how AI is being harnessed to enhance workflow efficiency and spur creativity, alongside the critical concerns that arise from these advancements.

New formats emerge as technology allows producers to create beyond the traditional ways in which we’re used to experiencing stories. From the ever-expanding AR/VR/XR landscape to Apple Vision Pro apps, to interactive series, our three speakers will guide you through what’s new in viewer experiences. Join #MTHCON24 to keep up to date with what’s happening in the interactive streaming ecosystem, and the technology behind it.

The last decade has transformed the way we produce films many times over – both in workflows and content production itself. By now, the possibilities of AI push boundaries maybe further than ever. How can producers & distributors take advantage of this ever-evolving tech and leverage it to bring forward-thinking viewing experiences to the audiences?

Where do we stand, and how can new technologies propel us forward after challenging years? Join us at #MTHCON24 for a comprehensive exploration of the media industry’s current state and future possibilities.