Schedule SEP 25, 2024
OPENING KEYNOTE
Sep 25 |Expert Stage 10:00 – 10:45 AM
Surviving and Thriving in the User-Centric Era
Explore how the user-centric era is transforming media landscapes, urging broadcasters to innovate in content creation, distribution, and audience engagement. Join Evan Shapiro as he maps strategies to thrive amid global tech competition, shaping a resilient future.
Evan Shapiro | eshap
Kate Bulkley | Tech Journalist
Presented by brand eins
The Media Industry 2024
Sep 25Expert Stage
11:00-11:45 AM
The Global Industry Update
Pandemic, writers’ strike, subscription churn, the rise of AI, new business models: the last months and years have been quite disruptive for our Industry. So, where does our Industry stand in 2024? Some of the major global industry leaders and companies share their insights.
Renard T. Jenkins | SMPTE
Iris Oetter | Studio Babelsberg
Sascha Schwingel | UFA
Journalism & MediaTech
Sep 25Horizon Stage
11:00-11:45 AM
Democracy under Fire: Journalism in the Era of AI
A forward-looking talk with Charlie Beckett, Director of Polis and the Polis/LSE JournalismAI project, on harnessing technology and innovations to navigate challenges and opportunities for media in the AI age.
Charlie Beckett | LSE
Victoria Reichelt | ZDF
Presented by Medieninnovationszentrum Babelsberg
The Media Industry 2024
Sep 25Expert Stage
12:00-12:45 PM
The Global Workflow Update
Over the years, more and more technologies have been developed for the media industry. But have they also served the goal of making workflows simpler, more transparent and, above all, more efficient? A discussion on a global level.
Raymond Drewry | Movielabs
Katrina King | AWS
Journalism & MediaTech
Sep 25Horizon Stage
12:00-12:45 PM
Restoring Trust: The Intersection of Technology, Regulation, and Ethics
The panel discussion will focus on the delicate balance of innovation and regulation, questioning the roles and responsibilities of different stakeholders in advancing and overseeing the use of technology.
Charlie Beckett | LSE
Henrike Gudat | Media Authority NRW
Joscha Jäger | Open Parliament TV
Victoria Reichelt | ZDF
Presented by Medieninnovationszentrum Babelsberg
Showcase
Sep 25 | 1Conference Center:00 – 2:00 PM | 5:00 – 6:00 PM
From Dailies to Minutes – AI and 5G as a Catalyst for More Efficient Workflows in Media Production?
SONY, Telekom, qibb, FilmLight and PHAROS will be demonstrating what is already possible today with the use of AI and intelligent data management on film sets thanks to high-performance 5G technology, the cloud and remote production.
Presented by SONY, Telekom, qibb, FilmLight & PHAROS
Workshops
Sep 25 | Conference Center 2:00 – 3:45 PM
Building Bridges – Create Visions of Collaboration in Media with LEGO® Serious Play®!
Reawaken your inner child and explore innovative collaboration techniques with LEGO® Serious Play®. Ideal for producers, content creators, innovators, start-ups, and broadcasters, this workshop aims to revolutionise your approach to teamwork.
Olympia Tsakiridou | MediaTech Hub Potsdam
Vasili Schewelow | CEQTOR
Presented by CEQTOR Venture Studio & MTH Potsdam
Disrupting The Media Industry With AI
Sep 25Expert Stage
2:00-2:45 PM
AI in the Media Industry: Dimensions to Consider & Ethical Development
How can the industry meet demands for the protection of intellectual property, protecting actors from being replaced illegally by AI, and developing sustainable infrastructure? In this keynote, followed by an AMA, Ali Shah, Global Managing Director for Responsible AI at Accenture, formerly with the BBC, Executive Fellow at the World Economic Forum and a member of the Board at the Ada Lovelace Institute, will guide us through the current AI landscape in a multilayered conversation on production, technology, society, regulation and law.
Ali Shah | Accenture / World Economic Forum
Guest of Honour: Austria
Sep 25Horizon Stage
2:00-2:45 PM
FILMING in AUSTRIA – How an Incentive Changed the Game
Located in the heart of Europe, Austria has a lot to offer when it comes to making audiovisual content. Since 2023 a new incentive has brought a lot of attention to the country. FILM in AUSTRIA, the national Film Commission grants insight into the status quo of the rebate and how it affected the national industry.
Katrin Fürnkranz | hq7 studios
Sylvia Vana | Austrian Ministry of Labour and Economy
Marijana Stoisits | VIENNA FILM COMMISSION
Werner Zappe | Austrian Film Institute
Juliane Buchroithner | ABA
Presented by FILM in AUSTRIA
Disrupting The Media Industry With AI
Sep 25Expert Stage
3:00-3:45 PM
Practical AI Tools, PART 1: AI in Postproduction, High-quality 3D Asset Workflows, Dubbing
From storytelling to production, we take a deep dive into four uses of AI in filmmaking with UFA, MOD Tech Labs, and Deeptune. UFA has been experimenting with various AI tools for productions and will share insights on the practical applications of AI in real-world workflows. MOD Tech Labs creates tools to streamline the production of 3D assets and immersive digital content and Deeptune specializes in AI-powered audiovisual dubbing technology for the entire dubbing process.
Marc Schwellenbach | UFA
Alex Porter | Mod Tech Labs
Tim Lupo | Deeptune
Guest of Honour: Austria
Sep 25Horizon Stage
3:00-3:45 PM
AUSTRIAN PRODUCERS TALK: Cinema, TV, Streaming – Quo Vadis?
How the Austrian film industry deals with the challenges and opportunities of different forms of exploitation in a globalized yet fragmented market. Austria’s top industry professionals talk about their strategies to succeed in a competitive market that demands more than distinctive aesthetics and unique storytelling.
Katharina Schenk | ORF
Catrin Strasser | MR Film
Michael Frenschkowski | Terra Mater Studios
Juliane Buchroithner | ABA
Presented by FILM in AUSTRIA
Disrupting The Media Industry With AI
Sep 25Expert Stage
4:00-4:45 PM
Practical AI Tools PART 2: Cloud-based Workflows, Generative Editing and Production, AI-enhanced Programming
From post-production to distribution, three leading entrepreneurs will showcase practical AI solutions: Frederik Merkel will introduce PHONT, a creative captioning software enhancing inclusion and immersion in subtitling. Michael Cioni will present his AI cloud platform Strada streamlining workflow efficiency and automation. Tobias Queisser will demonstrate Cinelytic’s data analytics and predictive intelligence platform, providing decision support tools for every stage of the film lifecycle.
Michael Cioni | Strada
Tobias Queisser | Cinelytic
Frederik Merkel | PHONT
Guest of Honour: Austria
Sep 25Horizon Stage
4:00-4:45 PM
AUSTRIAN MEDIA INDUSTRY – Technological Innovations & the Future of Media Technology
The Media Innovation Lab supports start-ups and innovative visionaries in the realization of new ideas, formats and technologies for the entire Austrian media industry. Four project leaders report on their products and services that help to sustainably strengthen the Austrian media landscape and promote growth and innovation.
Valentin Farkasch | Orbit for Creators
Shelly Gertan | Erlance Studios
Markus Keiblinger | Texterous
Christoph Hanausek | VaibeCraft
Alexandra Folwarski | Media Innovation Lab
Presented by Media Innovation Lab
Babelsberg Experience
Sep 25 | 6:00 PM
Live Concert by the German Film Orchestra Babelsberg & Drink Reception
A special treat on the first day of the conference: The famous German Film Orchestra Babelsberg will perform an exclusive concert. More than 40 musicians will play iconic film scores live in the orchestra’s recording studio. Afterwards, drinks will be served on our terrace.
Presented by the German Film Orchestra Babelsberg
Schedule SEP 26, 2024
Babelsberg Experience
Sep 26 XU University | 9:30 – 10:45 AM
#MTHCON24 Meet the Speakers Breakfast
On the second day of the conference, you are invited to enjoy fresh coffee, a delicious breakfast, and the opportunity to meet our international speakers face to face. Make new contacts!
Sign up using our official #MTHCON24 app.
Babelsberg Experience
Sep 26 | 9 Conference Center:30 – 10:30 AM
Babelsberg Open Doors
A look behind the scenes of the most famous and innovative companies in production, postproduction and next gen visual production at Babelsberg. Join us on a guided tours to the most fascinating places at Studio Babelsberg.
Please book your seat at our official #MTHCON24 App.
Showcase
Sep 26 | 10Conference Center:00 – 11:00 AM | 1:00 – 2:00 PM
From Dailies to Minutes – AI and 5G as a Catalyst for More Efficient Workflows in Media Production?
SONY, Telekom, qibb, FilmLight and PHAROS will be demonstrating what is already possible today with the use of AI and intelligent data management on film sets thanks to high-performance 5G technology, the cloud and remote production.
Presented by SONY, Telekom, qibb, FilmLight & PHAROS
Workshops
Sep 26 Conference Center11:00 AM – 1:00 PM
Streamline Your Editing: AI Innovations in Premiere Pro
Boost efficiency with the latest AI features in Adobe Premiere Pro! Join Wolfgang Heß (Adobe Certified Instructor) for a hands-on workshop to discover how AI tools can streamline your editing process. Learn about Text-Based Editing and Enhance Speech to reduce tedious tasks and focus on your creative vision.
Wolfgang Heß | Certified Expert Premiere Pro
Presented by Adobe
Next Gen Viewing Experiences
Sep 26Expert Stage
11:00-11:45 AM
Producing in an Ever-evolving, AI-driven Media Industry
The last decade has transformed the way we produce films several times over – from virtual production and immersive technologies to AI, which is now permeating every stage of film production. How can the industry stay on top of these changes? How can producers and studios harness the ever-evolving tech scene to deliver Next Gen Viewing Experiences to audiences?
Max Wiedemann | Wiedemann & Berg
Pirita Pyykkönen-Klauck | ZDF Sparks
Your interactive AI Movie Production Update
Sep 26Horizon Stage
11:00-11:45 AM
Exploring AI Film Production in 2024
Join Jacques Alomo for an exciting session on how AI is revolutionizing film production, from concept development to voice cloning!
Jacques Alomo | creamlabs AI
Presented by Cluster ICT, Media and Creative Industries Berlin Brandenburg
Next Gen Viewing Experiences
Sep 26Expert Stage
12:00-12:45 PM
Unlocked: New Ways of Storytelling and Experiences for Audiences
Is simply watching a film enough anymore? New formats emerge as technology allows producers to create beyond the traditional ways we’re used to experiencing stories. With storytelling still at the heart of all things audio-visual, the industry experiments with new tech to bring new depths to their stories.
Kemal Görgülü | ARTE
Christina Lee Storm | ASHER XR
Nika Nour | Game Jolt
Your interactive AI Movie Production Update
Sep 26Horizon Stage
12:00-12:45 PM
Interactive AI Movie Production with the Audience
Discover the potential of AI in film production through an engaging and interactive session. Jacques Alomo will showcase examples of AI-assisted creative projects and workflows and delve into the traditional steps of producing a video using AI tools, including concept development, virtual casting, storyboarding, video generation, voice cloning, and more.
Jacques Alomo | creamlabs AI
Presented by Cluster ICT, Media and Creative Industries Berlin Brandenburg
Workshops
Sep 26 | Conference Center 2:00 – 4:00 PM
Blackbox Virtual Production
Explore how to effectively integrate virtual production into small and medium-budget projects. This workshop covers the benefits, planning, and calculations for using VP in European and independent productions. Delve into case studies that address technological, creative, and financial aspects from development to post-production.
Stephan Bernardes | Producer
Jonathan Ho | VP Coordinator
Presented by ARKANUM VIRTUAL
Next Gen Tech For Streaming Business
Sep 26Expert Stage
2:00-2:45 PM
Fulfilling Audience Needs: Viewer-centered Streaming Products
Since Streaming is the frontrunner of all distribution, audiences are demanding for new ways of presenting content in the streaming product – the streaming app: more interactive, better recommendation, more aggregation, seamless navigation. By fulfilling the audience’s needs could even lead to promising new business models. But how?
Paul Kane | ITVX
Hannah Reuter | joyn
Benoît Calvez | myfilmfriend
Global MediaTech Pitch Day
Sep 26Horizon Stage
2:00-2:40 PM
Content Creation, Distribution, and Monetization in the Digital Age.
Discover the ways mediatech startups transform content creation and distribution with technology. Join our expert panel of industry visionaries as they reveal the trends shaping the future of digital media production.
Renat Lokomet | Raw Ventures
Jefferson Chase | GTAI
Sigrid Osterrieth | Meta
Anisah Osman Britton | Sifted
Mariam Makhmutova | Floww
Roderick Chia | Raw Ventures
Presented by Raw Ventures
Next Gen Tech For Streaming Business
Sep 26Expert Stage
3:00-3:45 PM
Interactive Streaming: New Tech, New Revenue – TikTok & Amazon in Discussion
New ways to interact with content can provide new revenue streams for the industry – happening through data, recommendation systems, targeted ads and more – just ask social media.
Nele Odzuck | TikTok
Tom Frazer | APS International | Amazon
Global MediaTech Pitch Day
Sep 26Horizon Stage
2:50-4:00 PM
Pitch Day: Meet the Most Promising MediaTech Startups
MediaTech startups will present their projects to investors and industry leaders, bringing them to the next level by providing an opportunity to secure €1M in funding!
Vocal Image
JYMMiN GmbH
Aerarium Chain
Deaftawk
Presented by Raw Ventures
The #MTHCON24 Wrap Up
Sep 26Expert Stage
4:00-4:45 PM
Future MediaTech Trends 2024
After two days of #MTHCON24, join us for a summary of the top MediaTech trends for 2024. Tech journalist Kate Bulkley, Opening Keynote speaker Evan Shapiro, and Head of Conference Peter Effenberg will share their key takeaways and insights.
Evan Shapiro | eshap
Kate Bulkley | Tech Journalist
Peter Effenberg | MediaTech Hub Conference
Global MediaTech Pitch Day
Sep 26Horizon Stage
4:15-5:15 PM
Pitch Day: Meet the Most Promising MediaTech Startups
MediaTech startups will present their projects to investors and industry leaders, bringing them to the next level by providing an opportunity to secure €1M in funding!
Vochlea
QuestPass
Largo.ai
Hightag
Presented by Raw Ventures
Global MediaTech Pitch Day
Sep 26Horizon Stage | 5:45 – 6:00 PM
Pitch Day Awards
Get ready for the highlight of the day! The award ceremony will celebrate the most innovative and promising MediaTech startups, culminating in an exciting finale where the winners will be announced.
Presented by Raw Ventures