Fulfilling Audience Needs: Viewer-centered Streaming Products

Aggregation of content. More interactivity and explorative exploration with the content. Better search results. Intuitive UX… Viewers have a long list of wishes for streaming apps – and it is precisely these wishes that streaming services are currently placing at the centre of their services.

What can this look like? We discuss experiences from the UK, look at one of the most aggregating streaming providers in Germany, and feature perspectives from a new VOD service for libraries in the USA.