AI is transforming industries worldwide and the media sector is no exception. This revolution brings with it a host of challenges and opportunities. #MTHCON24 dives into the topic in the conference track „Disrupting the Media Industry with AI“ – join us to take a deeper look into how AI is being harnessed to enhance workflow efficiency and spur creativity, alongside the critical concerns that arise from these advancements.
The Ethics of AI in Media
How can the media industry protect intellectual property rights amidst the rise of AI? What safeguards are needed to prevent actors from being illegally replaced by AI-generated counterparts? And how can sustainable infrastructure be developed to support this rapidly evolving technology? These are pressing questions that demand comprehensive answers. In the session “AI in the Media Industry: Dimensions to Consider & Ethical Development”, at 2PM on September 25 at our Expert Stage, we will address the abundant fears that generative AI might one day replace entire creative processes in filmmaking.
While the legal and ethical frameworks are still catching up, this session will shed light on whether such a scenario is feasible from a legal standpoint. We’ll explore whether the industry’s fears of being supplanted by AI are grounded in reality. Joining us to navigate these complex issues is Ali Shah, Global Managing Director for Responsible AI at Accenture. Shah has extensive knowledge on responsible tech, and is also active in the World Economic Forum and Ada Lovelace Institute. Having worked as the Head of Technology Policy for ICO and with a long history at the BBC in content creation, production, and distribution, alongside significant experience in AI ethics since 2014, he has shaped technology policies with global tech giants and brings unparalleled expertise and nuance to the topic.
Shah’s broad perspective, spanning production, technology, societal impact, regulation, and legal considerations, will make sure that we will explore the topic beyond just the fears and promises of the industry. This session promises to offer well-rounded insights into the ethical and regulatory landscapes shaping AI’s role in the media industry. Whether you’re looking for concrete answers or simply aiming to stay informed, we will equip you with the knowledge to navigate the AI-driven future of media. The keynote will be followed by an AMA where you can ask Shah your most pressing questions.
From Script to Screen: Practical AI Tools for Filmmakers
From 3PM on, we will dive into “Practical AI Tools” for two whole hours on our Expert Stage – from Script, High-quality 3D Asset Workflows, Dubbing and Subtitling, to Cloud-based Workflows and AI-enhanced Distribution, the below speakers will present how AI is being used in their work and their companies. Following the presentations, Kate Bulkley will host a discussion diving deeper into the topic of practical uses of AI in the film industry.
We will be joined by Marc Schwellenbach, the Head of Production and Business IT at UFA. UFA has been testing out AI-generated scripts with “Unter Uns”, and will report on the reception by audiences, giving us a look into the numbers and their future plans.
Alex Porter, the Founder and CEO of MOD TECH LABS will showcase how AI is used in content for Virtual Production. MOD Tech Lab creates tools that use AI and ML to streamline the production of 3D assets & immersive digital content for industries like film, gaming, & virtual reality. Their technology simplifies complex workflows, making it easier for creators to produce high-quality visual effects & virtual environments efficiently.
Forbes 30u30 recipient Tim Lupo, Co-founder & CEO of Deeptune, will show us how dubbing makes use of AI. Deeptune specializes in AI-powered audiovisual dubbing technology, providing tools for creating high-quality, lip-synced dubs in multiple languages. Their platform supports the entire dubbing process, including transcription, translation, editing, & synchronization, making it more efficient for creators, studios, and distributors to produce authentic dubs for films & live broadcasts.
A relatively new tool, Phont AI, will be introduced by Frederik Merkel, Creative Lead and Co-Founder. Phont combines AI and innovative design to take inclusion and immersion in subtitling to a new level. Through a novel automated creative captioning software, they allow companies to create more engaging content and reach new target groups.
We’re further joined by the founder and CEO of Strada AI, Michael Cioni, „the most underrated futurist in the entertainment industry“. Strada AI is a cloud-based AI media workflow app built by industry vets, specializing in workflow efficiency and automation by developing the first AI marketplace for creatives and tools for automatic Tagging, Transcoding and Analysis.
Tobias Queisser, CEO of Cinelytic is an expert on streaming consumption trends across a variety of content genres, all based on Cinelytic’s SaaS-based big data and predictive analytics platform. The platform is based on AI technology for the film industry and offers decision support tools for films life cycle including packaging, financing, production, distribution, and marketing. Queisser will specifically focus on distribution in his presentation.
Plus: Your Interactive AI Movie Production
On September 26, we’ll be joined by Jacques Alomo, Founder & CEO of creamlabs AI with two sessions on AI: At 11AM, “Exploring AI Film Production in 2024” will dig into the potential of AI in film production through examples of AI-assisted creative workflows and the traditional steps of producing a video using AI tools, including concept development, casting, storyboarding, voice cloning, and more. The second part at 12PM, “Interactive AI Movie Production with the Audience”, will allow participants the chance to be part of a live film production, contributing to the creation of an AI film trailer. Join Alomo for a firsthand experience of the speed, quality, and innovative capabilities that AI brings to filmmaking. Don’t forget to bring your laptops or tablets!
