Interactive Streaming: New Tech, New Revenue – TikTok & Amazon in discussion

Creative content meets in-platform shopping and beyond – how can interactivity enhance the streaming experience? How does the interaction between content and product even work? New ways to interact with content can provide new revenue streams for the industry – happening through data, recommendation systems, targeted ads and more – just ask social media. So what are new business opportunities within streaming with the new tech available, and which platforms are already experimenting with it?