You Own the Trust, You Rent the Rails. A Case for European Media Sovereignty

America rents Europe the rails, then takes a cut of everything European that runs on them: the ad euros, the audience data, the stories. Europeans still trust their own surfaces most, linear TV discovery at 61% against 33% for social (RTL AdAlliance Living Room Survey, 2026), but the money to defend that trust is being cut while social’s risk-free model grows. Marion Ranchet turns sovereignty into a playbook: key moves for the tech, production and content people in the room, from the home screen to the archives a European video model will need to train on.