Leading European streaming expert Marion Ranchet opens #MTHCON26 with a keynote on one of the industry’s biggest strategic questions: European media sovereignty.
Much of European content now travels on infrastructure owned by American platforms. They provide the rails and take a cut of what runs on them: the ad euros, the audience data, the stories.
Yet Europe retains a powerful advantage.
Europeans still trust their own media surfaces most: linear TV discovery stands at 61 percent, compared with 33 percent for social media (RTL AdAlliance Living Room Survey 2026). But the money to defend that trust is being cut while social’s risk-free model continues to grow.
In her Opening Keynote, Marion Ranchet turns sovereignty into a practical playbook for film, TV and streaming professionals:
✔ What Europe actually controls in its own media system – and where it can start pushing back.
✔ Key moves for tech, production and content teams – from the home screen to the archives a European video model would need to train on.
About Marion Ranchet
Marion Ranchet has spent 20 years at the heart of the European streaming market. As founder of Streaming Made Easy, she advises streaming and video companies across Western Europe, building on industry experience at companies including Roku and Orange.
Known for turning complex shifts in streaming into clear, actionable analysis, she also co-hosts "The Media Odyssey" podcast with Evan Shapiro – our #MTHCON24 Opening Speaker.
