From broadcast to streaming to Smart TV to YouTube: content today must flow across multiple platforms and channels. It is distributed in both scheduled and live formats, rewrapped for on-demand, and aggregated for external channels. But visibility alone isn’t enough. Streaming in 2025 calls for a flexible, fresh approach to how viewers experience your content – through interfaces that inform, engage, and convert, driven by user-centric strategies.
#MTHCON25 brings together top minds from Samsung TV Plus, ITV Studios, RTL, ZDF, the MENA-based VR-first streaming platform VUZ, and Germany-based OTT specialist Qvest Engage to reveal the strategies and technologies driving smarter distribution and next-level streaming experiences.
👉 Get your essential streaming tech update on SEP 25 at Studio Babelsberg.
📍 Navigating Multiplatform Distribution: From Linear to Streaming to YouTube
🗓️ SEP 25 | Expert Stage | 11:00 – 11:45 AM
Smart TVs, mobile devices, FAST channels, YouTube – today’s content needs to work everywhere. But how do you keep it relevant, discoverable, and true to your brand when every platform has its own rules?
Distribution has never been more complex. This session reveals how leading media companies manage multiplatform strategies to maximise reach, relevance, and brand impact in a fragmented landscape. Whether it’s video, music, podcasts, news, or sports, content is the brand – and visibility is the currency.
Join distribution leaders from Samsung TV Plus, ITV Studios, and RTL as they share how they balance competing requirements, navigate platform demands, and ensure discoverability at scale:
🎤 Benedikt Frey, Country Lead DACH & Benelux at Samsung TV Plus: Expert in AVOD/FAST; led launches of 100+ channels, 8K streaming content, and DAZN FAST+.
🎤 Jane Dribinskaya, VP, FAST & DTC at ITV Studios | Zoo55: Leads ITV Studios’ FAST & direct-to-consumer strategies; former exec at Sky, Disney, and NBCUniversal.
🎤 Andre Prahl, Chief Distribution Officer at RTL Deutschland: Architect of RTL’s multi-platform visibility and strategic distribution partnerships.
👉 Learn from the best in multiplatform distribution.
📍 Built to Engage: The Player as Data-Driven UX
🗓️ SEP 25 | Expert Stage | 12:00 – 12:45 PM
The video player is no longer just a playback tool – it’s a strategic product at the heart of streaming innovation. From interactive layers to personalised features, today’s player is a data-powered interface built to inform, engage, and convert.
This session dives into the next generation of interactive players, showing how data-driven design, real-time engagement, and immersive features are reshaping streaming across live and on-demand formats. Hear from product and innovation leaders at ZDF, VUZ, and Qvest Engage how they’re rethinking player technology to meet evolving viewer expectations:
🎤 Raghida Abou Fadel, Chief Commercial & Growth Officer at VUZ: Leads global strategy at #1 immersive video platform; former exec at Noorplay, STARZPLAY & OSN.
🎤 Tobias Fröhlich, Managing Director Product at Qvest Engage: Drives award-winning interactive TV innovations; former journalist and executive producer.
🎤 Tina Tunali, User Products at ZDF: Leads cross-functional development of ZDF streaming; drove ZDFtivi app launch, 3sat Mediathek relaunch, and HbbTV projects.
👉 Discover how players create real value for viewers and media companies.
