Shrinking budgets. Market consolidation. AI disruption. Creator economy. Smart streaming. Personalised ad tech. GenAI. Virtual production. Multiplatform distribution strategies...
OK – wait! These are just some of the buzzwords making headlines and hyping up the industry right now. There’s even more — but one thing is certain: behind the hype, real change is happening. And it’s accelerating across every part of the media supply chain.
#MTHCON25 has selected four brilliant experts to navigate you through all of this — bringing together perspectives from production, global studios, streaming, and broadcasting. They’ll deliver the insights you really need for your #MTHCON Global Industry and Tech Update on SEP 24–25 at Studio Babelsberg — across business and tech.
Where is the media industry really heading in 2025?
📍 The Global Industry Update
🗓️ SEP 24 | Expert Stage | 11:00 – 11:45 AM
Audiences are shifting. Markets are fragmenting. And core business models are under pressure. While the surface may still look busy, beneath it, much is in flux — and some of the changes are structural.
🔻 Global production levels are down by around 20%
Sound stage occupancy is at its lowest since 2018. Uncertainty in commissioning and delayed investments are creating new bottlenecks in the production pipeline.
📺 Streaming churn rates hover around 40%
With over 200 platforms globally, audiences are overwhelmed. Fragmented content libraries, rising subscription costs and platform fatigue are pushing services to re-bundle, explore FAST models and rethink loyalty.
🏗️ Major studios are holding back
Corporate restructurings, stalled projects, and a general hesitation to commit reflect deeper strategic questions across the industry — from infrastructure to content.
🤖 AI is moving from hype to implementation
AI is already reshaping post-production and localisation — but also raising urgent legal, ethical and creative challenges, especially around rights management and originality.
Amid all this, two industry leaders join us at #MTHCON25 to offer clarity and context:
Joerg Bachmaier (CEO Studio Babelsberg) shares his experience on the future of international production and the opportunities created by virtual production and global partnerships.
Mark Harrison (Founder & Chief Content Officer at DPP / London) offers an executive view of transformation across the media supply chain — from broadcasters and streamers to vendors and tech providers.
👉 Get your big-picture update on what’s really happening in the industry — and what’s coming next.
What technologies are truly shaping media in 2025?
📍 The Global Tech Update
🗓️ SEP 24 | Expert Stage | 12:00 – 12:45 PM
From production to personalisation — the tools driving our industry are evolving fast. Staying ahead means not only keeping up with what’s new, but understanding what’s truly reshaping content creation and distribution.
🔁 Virtual production is scaling fast
The virtual production market is expected to grow from $3.83 billion in 2025 to over $10 billion by 2032. Increasing demand for LED volume stages and real-time engines is transforming how content is shot and delivered.
📈 Streaming is becoming smarter
Global connected TV ad spend is expected to reach nearly $50 billion in 2025. AI-driven personalisation, dynamic ad insertion, and recommendation algorithms are shaping how audiences discover and engage with content.
🎓 Missing expertise in emerging tech
37% of media organisations face talent shortages caused by skills gaps in emerging technologies such as AI, virtual production and data analytics. Upskilling has moved from HR issue to strategic priority.
At #MTHCON25, two leading voices offer a high-level, no-nonsense briefing on the technologies transforming our industry:
Kathryn Brillhart (Cinematographer, Director & Producer / Los Angeles) shares her production-side perspective on volumetric capture, AI integration and global collaboration across creative teams.
Alan Wolk (Co-Founder & Lead Analyst at TVREV / New York) brings sharp insights into tech-driven shifts in streaming, platform monetisation and advertising models — and what they mean for decision-makers in media.
👉 Join us for a grounded, expert-led update on the tech trends that matter.
