On 24–25 September 2025 at Studio Babelsberg, the film, TV, and streaming industry will gather once again to discuss the latest developments in business and MediaTech.
Get your first look at the programme tracks for #MTHCON25: The Media Industry 2025, Content Creation Update, The AI Shift, Streaming Tech Update, Journalism & MediaTech, and Trust & Technology:
🧭 TRACK: The Media Industry 2025
📍 SEP 24 | Expert Stage
Markets fragmented. Audiences shifting. Costs escalating. Technological challenges more complex than ever. And AI disrupting the entire industry. In this track, we explore how the global media industry is adapting — in both business and technology.
Leading experts provide an executive summary of the latest trends, strategies, and technologies shaping the future of film, TV, and digital platforms.
Get the big-picture update on where the industry is heading.
🧭 TRACK: Content Creation Update
📍 SEP 24 | Expert Stage
The creator economy is entering broadcasting and streaming. Short-form content and rapid consumption challenge traditional storytelling. High-quality, platform-savvy content remains in strong demand but needs to break through—on streamers, social media, and beyond.
This track reveals how innovation can navigate evolving audience expectations and craft content that truly resonates.
🧭 TRACK: Streaming Tech Update
📍 SEP 25 | Expert Stage
Streaming is evolving fast—and so are the technologies powering it. We explore how the video player has transformed into a data-driven product shaping content, monetisation, and engagement. Plus, discover how top media companies manage multiplatform distribution to maximise reach and relevance in a fragmented landscape.
Join us to explore the technologies shaping tomorrow’s streaming experience.
🧭 TRACK: The AI Shift
📍 SEP 25 | Expert Stage
The rise of AI-powered video tools presents new opportunities for content creation, enabling high-quality output with minimal resources. Studios and production companies can streamline workflows, reduce costs, and increase output. This track explores how AI unlocks personalised and interactive content, while also raising ethical challenges and the need to protect creatives.
Let‘s examine where AI is taking our industry.
🧭 TRACK: Journalism & MediaTech
📍 SEP 24 | Horizon Stage
Join us as we unpack the hidden architecture of digital media. From messaging apps to algorithmic feeds, we explore who controls access to information and how platforms shape the flow of news. This track examines the impact of digital infrastructure, regulation, and emerging technologies on journalism.
Delve into the challenges and opportunities for media freedom, digital sovereignty, and the future of news in a fragmented media landscape.
🧭 TRACK: Trust & Technology
📍 SEP 24 | Horizon Stage
In a digital landscape shaped by AI and emerging tech, how can we ensure transparency, fairness, and reliability? This track explores the core principles that underpin trustworthy MediaTech. We examine the practical challenges of implementing trustworthy AI—and what it really takes to turn responsible tech into practice.
Hear from leading media professionals and technologists how to build systems people can trust.
Secure your Community Ticket now for just €199 net (available only until 31 August 2025).
