Tobias Fröhlich

Managing Director Product at Qvest Engage

Tobias Fröhlich

Managing Director Product at Qvest Engage

Tobias Fröhlich is Founder and Managing Director | Product at Qvest Engage, and the driving force behind multiple award-winning innovations that make the TV experience digital, interactive, and future-ready.

A trained journalist and experienced media professional, he co-founded the company in 2006, which now operates as Qvest Engage (formerly TeraVolt) and is part of the global Qvest Group. Previously, he worked as Executive Producer and Head of Editorial at renowned TV production companies. His journalistic perspective and instinct for storytelling have a significant influence on product development at Qvest.

Under his leadership, numerous products have received industry awards, including Product of the Year, Most Innovative Product, and Best Digital First Product. Tobias Fröhlich is committed to developing digital TV products that excite users and deliver real added value.

Session Details

Streaming Tech Update | SEP 25Built to Engage:
The Player as Data-Driven UX12:00 - 12:45 Expert Stage

Session Details

From sports stats and personalised ads to cast information, shoppable content and bonus material—the video player is no longer a simple playback tool. It is a data-driven interface that plays a central role in how content is consumed, monetised and extended. As user expectations evolve and platforms compete for engagement, the player becomes a key product in its own right. In this session, experts from ZDF, Qvest Engage and immersive video platform VUZ discuss the new generation of interactive players and explore how data is driving innovation in interface design, real-time engagement, and immersive content experiences across live and on-demand formats.

Speakers

S25: Built to Engage: The Player as Data-Driven UX

Tina Tunali

User Products at ZDF

Digital lead at ZDF; drove ZDFtivi app launch, 3sat Mediathek relaunch & HbbTV; now shaping the future of ZDF streaming with 20 years’ experience in digital media products.

Raghida Abou Fadel

Chief Commercial & Growth Officer at VUZ

Leads global commercial strategy at immersive OTT platform VUZ; 20+ years in media with roles at STARZPLAY, OSN, and NoorPlay, driving partnerships and streaming growth across MENA and beyond.