Tina Tunali

User Products at ZDF

Tina Tunali

User Products at ZDF

Tina Tunali has worked for 20 years at ZDF in the digital products sector as project lead, product owner, and planner. She led the launch of the ZDFtivi app, the 3sat Mediathek relaunch, was product owner for the ZDFmediathek HbbTV, and now oversees the cross-functional development of ZDF streaming.

Session Details

Streaming Tech Update | SEP 25Built to Engage:
The Player as Data-Driven UX12:00 - 12:45 Expert Stage

Session Details

From sports stats and personalised ads to cast information, shoppable content and bonus material—the video player is no longer a simple playback tool. It is a data-driven interface that plays a central role in how content is consumed, monetised and extended. As user expectations evolve and platforms compete for engagement, the player becomes a key product in its own right. In this session, experts from ZDF, Qvest Engage and immersive video platform VUZ discuss the new generation of interactive players and explore how data is driving innovation in interface design, real-time engagement, and immersive content experiences across live and on-demand formats.

Speakers

S25: Built to Engage: The Player as Data-Driven UX

Tina Tunali

User Products at ZDF

Digital lead at ZDF; drove ZDFtivi app launch, 3sat Mediathek relaunch & HbbTV; now shaping the future of ZDF streaming with 20 years’ experience in digital media products.

Raghida Abou Fadel

Chief Commercial & Growth Officer at VUZ

Leads global commercial strategy at immersive OTT platform VUZ; 20+ years in media with roles at STARZPLAY, OSN, and NoorPlay, driving partnerships and streaming growth across MENA and beyond.

Tobias Fröhlich

Managing Director Product at Qvest Engage

Drives award-winning interactive TV innovations; former journalist and executive producer; passionate about digital products that inspire audiences and deliver real value.

Kate Bulkley

Moderator / Expert Stage

Kate Bulkley is a UK-based media commentator, contributing journalist and moderator/ chair.

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Babelsberg Experience | SEP 25Meet the Speakers Breakfast – The Danish Way9:30 - 10:15 Conference Center

Session Details

Kick off the second day with #MTHCON25 Brekfast hosted by our Guest of Honour Denmark – featuring traditional Danish breakfast specialties and freshly brewed coffee. Join round table discussions led by #MTHCON25 speakers and connect with international attendees in an engaging networking setting.
See below selected speakers that have confirmed their attendance.