Raghida Abou Fadel

Raghida Abou-Fadel is a seasoned commercial and growth executive with over 20 years of leadership experience across media, telecommunications, and streaming sectors. She currently serves as Chief Growth and Commercial Officer at VUZ, where she leads global revenue strategy, growth partnerships, and commercial operations. Her mandate is to scale VUZ’s immersive streaming platform globally—an innovative service that blends premium content with XR, social engagement, and next-gen interactivity.
At VUZ, Raghida is focused on expanding the platform’s footprint across international markets, transitioning from a historically MENA-focused career to a global leadership role in the OTT and streaming space.
Prior to VUZ, Raghida was instrumental in shaping regional streaming dynamics. As SVP of Business Development & Strategic Partnerships at STARZPLAY, she led the launch across 24+ telcos, secured multi-year agreements with leading carriers, and introduced direct carrier billing and bundling. Her leadership contributed to over 60% of the company’s total recurring revenue and positioned STARZPLAY as a dominant SVOD player in the region.
She previously held key commercial roles at OSN and Showtime, where she scaled telco and B2B2C business units, launched product innovations, and executed high-impact marketing and retention initiatives across MENA markets.
Earlier, she served as CCO at NoorPlay, where she led commercial and content strategies to grow the Arabic VOD platform.
Raghida holds a Postgraduate Diploma in Business Administration from the University of Liverpool and a Bachelor’s in Business Management. Fluent in English, Arabic, and French, she is known for her sharp commercial instincts, ability to lead cross-functional global teams, and passion for building transformative growth ecosystems in the digital content space.