Mihaly Kovacs

AI GTM Lead, Germany at Google

Mihaly Kovacs

AI GTM Lead, Germany at Google

With 14 years of experience in the tech industry, he is an expert in helping organizations leverage the latest generative media models, such as Veo3 and Imagen4.
Mihaly works directly with Media and Entertainment clients, guiding them on how to enhance their creative processes with AI to unlock new artistic possibilities.
Through strategic partnerships, he is committed to making Google's AI technology more effective and accessible for creators everywhere.

Session Details

The AI Shift | SEP 25GenAI for the Audiovisual Industry: From Social Media to Broadcast to High-End Production15:00 - 16:00 Expert Stage

Session Details

In recent months, a surge of new GenAI tools has entered the market, making it nearly impossible to keep track. This panel brings together experts from AWS, BytePlus, Google, and FilmLight to explore how GenAI is transforming creativity and production across the audiovisual industry.

Lan Guang (BytePlus) shares how ByteDance tools like Seaweed and Seedance are opening new possibilities in social media and creator-driven content. Mihaly Kovacs (Google) introduces Veo 3, Google’s latest text-to-video generator, and explores applications spanning from social media to broadcast. Daniele Siragusano (FilmLight) demonstrates how GenAI and advanced colour science are reshaping high-end film production. And Dave Mace (AWS) highlights the infrastructure powering this transformation, from cloud-based live production to scalable workflows. Together, they present real-world case studies and examine which solutions truly deliver value in practice – from social media to broadcast to high-end production.

Speakers

S25: The AI Shift – Part II

Dave Mace

Media & Entertainment, Games and Sports AWS

Expert in cloud solutions for media, sports & gaming. Specialises in live production, sports data, fan analytics & DTC platforms, with experience at Sky Sports, UFC & Premier League.

Lan Guang

Senior Solution Architect at BytePlus

Drives AI innovation at BytePlus; empowers creators with large models; passionate about human-centered tech that enhances storytelling and media creativity.

Mihaly Kovacs

AI GTM Lead, Germany at Google

Expert in generative media models like Veo3 and Imagen4; advising Media & Entertainment clients on AI-powered creative innovation; building strategic partnerships to expand AI access for creators.

Daniele Siragusano

Image Engineer at FilmLight

Expert in digital image processing and colour management; image engineer at FilmLight; architect of Truelight Colour Spaces; active contributor to ACES.

Kate Bulkley

Moderator / Expert Stage

Kate Bulkley is a UK-based media commentator, contributing journalist and moderator/ chair.

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Babelsberg Experience | SEP 25Meet the Speakers Breakfast – The Danish Way9:30 - 10:15 Conference Center

Session Details

Kick off the second day with #MTHCON25 Brekfast hosted by our Guest of Honour Denmark – featuring traditional Danish breakfast specialties and freshly brewed coffee. Join round table discussions led by #MTHCON25 speakers and connect with international attendees in an engaging networking setting.
See below selected speakers that have confirmed their attendance.