Lan Guang

Join us for an in-depth look at ByteDance’s state-of-the-art AI models. We’ll explore practical applications of generative AI in image and video workflows, discuss the underlying technology, and provide real-world examples of how these tools are being used to enhance content creation. Whether you’re a designer, marketer, or just curious about the future of creative AI, this session will provide valuable insights and inspiration.

Seats are limited – please book your place via the official #MTHCON25 app.

In recent months, a surge of new GenAI tools has entered the market, making it nearly impossible to keep track. This panel brings together experts from AWS, BytePlus, Google, and FilmLight to explore how GenAI is transforming creativity and production across the audiovisual industry.

Lan Guang (BytePlus) shares how ByteDance tools like Seaweed and Seedance are opening new possibilities in social media and creator-driven content. Mihaly Kovacs (Google) introduces Veo 3, Google’s latest text-to-video generator, and explores applications spanning from social media to broadcast. Daniele Siragusano (FilmLight) demonstrates how GenAI and advanced colour science are reshaping high-end film production. And Dave Mace (AWS) highlights the infrastructure powering this transformation, from cloud-based live production to scalable workflows. Together, they present real-world case studies and examine which solutions truly deliver value in practice – from social media to broadcast to high-end production.