Bettina Lange

Bettina Lange studied International Management at Otto von Guericke University in Magdeburg. She has over 15 years’ experience advising clients and colleagues worldwide on the design, implementation and communication of national and international research projects. She spent about six years working in the global team of experts for customer satisfaction research at Kantar TNS. In 2016, Bettina joined the Bitkom Research Team and has served as its deputy head since 2025. She is responsible for market research projects for Bitkom e.V. as well as for clients outside the Bitkom Group.