Benedikt Frey

Benedikt Frey is a digital native. He joined Samsung Electronics due to his passion for emerging technologies and innovations, as well as his in-depth knowledge about the TV landscape. Since 2020, Bene is responsible for the DACH region as Country Lead Samsung TV Plus, overseeing all services including the Owned and Operated Channels in the German-speaking markets. His remit includes not only the acquisition and development of premium partnerships, but also the continuity management of more than 100 channels. His career at Samsung TV Plus has been shaped by launching and managing more than 100 linear AVOD/FAST channels, along with the successful launch and expansion of Samsung's TV Plus Mobile App. Under his leadership, Samsung TV Plus saw the first launch of 8K content on a streaming service worldwide ("Das Boot", season 3) and the go live of the first international premium sports FAST channel in cooperation with DAZN (DAZN FAST+). A central element of his strategy is the development of close strategic partnerships with partners such as ZDF Studios for the launch of the documentary channel ‘Wilder Planet’. Frey has also been responsible for expanding the BENELUX business since 2024.

Benedikt Frey has distinguished himself as an expert for business models within the national and international TV landscape during his career that spans more than ten years. Whether as Head of Digital Distribution at the leading German media company ProSiebenSat.1 Media SE or as Commercial Lead at the video on demand portal maxdome GmbH.

Furthermore, Benedikt Frey is the Vice Chair within Bitkom and its Working Group New TV, which focuses on consumer electronics and upcoming topics related to TV. Bitkom is the industry association of the German information and telecommunications sector. The focus of the graduate business economist, who also holds a Bachelor of Science in Business Administration from the Luleå University of Technology in Sweden, is on moving images in combination with digitalisation. From the very beginning of his career at Payback, one of his guiding principles was to strengthen and expand digital partnerships. With Samsung TV Plus, he continues to build on this to fully unlock its potential for growth.