Trustworthy AI:
Bye-bye Blackbox

Artificial intelligence is increasingly shaping how media content is created, distributed, and perceived. But how can we build trust in these systems—and what does that mean for the media industry?
This session will provide a broad introduction to the field of TrustTech, highlighting its societal relevance and business potential, exploring the foundations of trustworthy AI—from explainability and robustness to infrastructure and verification—touching on the business opportunities this space offers in a European context, particularly around standardization and technological sovereignty.