Creating Content
for Next-Gen Audiences

Younger audiences consume more content than ever—but engage differently, expect more, and switch off faster. What does that mean for development, storytelling, and production? From global streamer hits like „Maxton Hall“ to Gen Z-focused public service content from funk, this session dives into the strategies behind successful next-gen formats.
Damian Viel (Banijay), Philipp Schild (funk), and screenwriter Marlene Melchior share how to create content that is visually ambitious, narratively sharp, and culturally relevant—balancing creativity, platform logic, and audience insight in a fast-evolving environment.