Navigating Multiplatform Distribution: From Linear to Streaming to YouTube

Streaming Tech Update | SEP 25Navigating Multiplatform Distribution: From Linear to Streaming to YouTube11:00 - 11:45 Expert Stage

Session Details

Big screen, desktop, mobile—content today must be available everywhere. From linear TV and streaming apps to digital aggregators and tech platforms like YouTube, distribution has become more complex than ever. Whether video, music, podcasts, news or sports—content is the brand. In this session, experts from RTL, ITV Studios and Samsung TV Plus share how they navigate multiplatform strategies, balance competing requirements, and ensure discoverability at scale in a fragmented ecosystem.

Speakers

S25: Navigating Multiplatform Distribution: From Linear to Streaming to YouTube

Benedikt Frey

Country Lead DACH and BENELUX at Samsung TV Plus

Expert in AVOD/FAST channels and digital distribution; led launches of 100+ channels, 8K streaming premieres, and strategic partnerships shaping Samsung TV Plus.

Jane Dribinskaya

VP, FAST & DTC at ITV Studios | Zoo55

Digital distribution and FAST channels expert with 20+ years in broadcast and streaming; leads ITV Studios’ FAST and DTC strategies; former exec at Sky, Disney, and NBCUniversal.

Andre Prahl

Chief Distribution Officer at RTL Deutschland

Strategic driver of RTL’s content distribution, optimising visibility and partnerships with platforms and device makers to strengthen RTL’s position in the digital era.

Kate Bulkley

Moderator / Expert Stage

Kate Bulkley is a UK-based media commentator, contributing journalist and moderator/ chair.

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