GenAI for the Audiovisual Industry: From Social Media to Broadcast to High-End Production

In recent months, a surge of new GenAI tools has entered the market, making it nearly impossible to keep track. This panel brings together experts from AWS, BytePlus, Google, and FilmLight to explore how GenAI is transforming creativity and production across the audiovisual industry.

Lan Guang (BytePlus) shares how ByteDance tools like Seaweed and Seedance are opening new possibilities in social media and creator-driven content. Mihaly Kovacs (Google) introduces Veo 3, Google’s latest text-to-video generator, and explores applications spanning from social media to broadcast. Daniele Siragusano (FilmLight) demonstrates how GenAI and advanced colour science are reshaping high-end film production. And Dave Mace (AWS) highlights the infrastructure powering this transformation, from cloud-based live production to scalable workflows. Together, they present real-world case studies and examine which solutions truly deliver value in practice – from social media to broadcast to high-end production.