Leona Achtenhagen

President of European Media Management Association, Jönköping International Business School

Leona Achtenhagen

Leona Achtenhagen

President of European Media Management Association, Jönköping International Business School

Prof. Dr. Leona Achtenhagen is Professor of Business Administration at Jönköping International Business School and Director of the Media, Management and Transformation Centre (MMTC). She is an internationally recognized scholar of media management, entrepreneurship and organizational transformation, with a particular focus on how media organizations and industries adapt to digital change. She is also Editor-in-Chief of the Journal of Media Business Studies, a member of Macromedia University’s University Advisory Board, and President of the European Media Management Association.

Session Details

Side Event by Macromedia UniversityAnticipating Media Futures17:15 - 18:30 Expert StageWhat will the media landscape of tomorrow look like, and how can we shape it today? For its 20th anniversary, Macromedia University brings together leading voices from media and academia to explore how AI, technology, creativity and changing audiences are transforming the industry, and what this means for the way we prepare for a future we cannot yet predict.