Alex Springer

Tech Lead of SPUR Coalition

Alex Springer

Tech Lead of SPUR Coalition

Alex Springer has spent a decade building marketing, measurement and reporting teams and technologies across the US, UK, and Europe. His primary focus is transparency, accuracy, and accountability in AI systems.

He serves as tech lead for the SPUR Coalition of publishers (founding members include the BBC, Guardian, Telegraph, Sky, and the FT), is Director of OpenAttribution.org, the open standards body for content attribution in AI systems, and co-leads the AI Taskforce for the UK based APMA.

Session Details

Presented by MIZ | Horizon StageAdapt or Resist? Journalism Between Platform Power and AI12:00 - 12:45 Horizon StagePlatforms changed the rules of journalism, Generative AI is changing them again. What lessons from the platform era still matter today? And how can journalism remain independent, relevant and trusted in a media environment increasingly shaped by algorithms, AI systems and powerful technology companies?

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