Evelyn Kästner

Professor for Media Management at Macromedia University

Evelyn Kästner

Professor for Media Management at Macromedia University, Moderator

Prof. Dr. Evelyn Kästner is former Dean of the Faculty of Culture, Media and Psychology and Professor of Media Management and Marketing at Macromedia University. As a researcher and expert in brand management, creativity and innovation, she explores how media, markets and organizations are evolving at the intersection of technological change and societal transformation, with a particular focus on the conditions that foster creativity, innovation and meaningful communication. Her current work also examines the impact of artificial intelligence on the future of work, communication and education. Through her interdisciplinary research and engagement in higher education, she contributes to shaping the foundations for the media, work and innovation ecosystems of tomorrow.

Session Details

Side Event by Macromedia UniversityAnticipating Media Futures17:15 - 18:30 Expert StageWhat will the media landscape of tomorrow look like, and how can we shape it today? For its 20th anniversary, Macromedia University brings together leading voices from media and academia to explore how AI, technology, creativity and changing audiences are transforming the industry, and what this means for the way we prepare for a future we cannot yet predict.

Session Details

How is AI transforming the media industry? Which business models have a future? And what skills will media professionals need tomorrow? For its 20th anniversary, Macromedia University brings together leading voices from media and academia to explore how AI, technology, creativity and changing audiences are transforming the industry, and what this means for the way we prepare for a future we cannot yet predict.

The session opens with inspiring keynotes by Prof. Dr. Dr. Castulus Kolo, President of Macromedia University and Prof. Dr. Eli Noam followed by a high-level discussing how AI is reshaping the sector. Jörg Bachmaier, CEO of Studio Babelsberg; Tristan Filges, Executive Editor AI & Distribution at Axel Springer Premium Group; Prof. Dr. Leona Achtenhagen, President of the European Media Management Association and Director of the Media, Management and Transformation Centre at Jönköping International Business School; and Prof. Dr. Eli Noam of Columbia University will share their perspectives on the opportunities, challenges, and future of AI in media and education. The panel will be moderated by Prof. Dr. Evelyn Kästner.