Ridhima Lulla

Co-Founder & Co-President of Eros Innovation

Ridhima Lulla

Co-Founder & Co-President of Eros Innovation

Ridhima Lulla is Co-Founder & Co-President of Eros Innovation and CEO of Eros Brahmand Studios, working at the intersection of culture, creativity and artificial intelligence.

At Eros Innovation, she is helping shape the evolution of a global entertainment legacy, into an AI-native ecosystem spanning technology, storytelling, cultural intelligence and intellectual property. Her work includes Eros GenAI and Eros Universe, developing culturally grounded AI models, creator tools and platforms, alongside new systems for ownership, participation and value creation. Central to this work is a belief that as technology advances, creativity and culture must remain rooted, and creators and communities should participate meaningfully in the value they help create.

As CEO of Eros Brahmand Studios, Ridhima is building a new storytelling studio inspired by the depth of Indian mythology, philosophy and cultural imagination. It brings together filmmakers, artists, technologists and AI-enabled production to develop cinematic worlds and original global franchises rooted in Indian culture.

Alongside her work in technology and media, Ridhima serves on the boards of The Cycle and Make-A-Wish India, reflecting her longstanding commitment to social impact and to initiatives that strengthen communities, expand access and opportunity, improve wellbeing, and create meaningful, lasting change.

Session Details

Keynotes & Panel Discussion | Expert StageAI Update: The International Perspective14:30 - 15:45 Expert StageBollywood meets Babelsberg. Ridhima Lulla of Eros Innovation shows how one of India's major entertainment companies is developing culturally grounded AI models for storytelling and content creation. She then sits down with Jörg Bachmaier, CEO of Studio Babelsberg, for a fireside chat on what generative AI means for the studio of the future, and how technology, IP and the legal framework shape what comes next.