From Skills to Strategy: How Media Companies Are Reinventing Work with AI

While the first panel discussed the future of skills, training, and employment in the media and creative industries, this panel focuses on real-world applications. How are companies already integrating AI into their workflows today? Which tasks have been automated, and which new roles have been created? How are teams, leadership structures, and career paths changing?
Drawing on specific best practices from media, technology, and creative companies, the panelists will discuss their experiences with AI implementation, which skills are in particularly high demand today, and how they are preparing their employees for this transformation. The focus will be on successful transformation processes, new job profiles, and the question of how companies can use AI productively without sacrificing creativity, innovation, and corporate culture.