AI & Jobs: Who Will Still Be Working in the Media and Creative Industries Tomorrow?

Artificial intelligence is rapidly transforming the media and creative industries—and with it, the demands placed on professionals. As AI increasingly takes over tasks in content creation, research, production, and administration, new job profiles are emerging at the intersection of creativity, technology, and strategic management.
The results of the 2026 Media Barometer, published this year by medianet berlinbrandenburg, show that 85 percent of companies expect a significant increase in demands related to AI applications over the next three years. At the same time, many companies are planning staff reductions, particularly in editorial and content creation, while open positions often remain unfilled.
What does this mean for employees in the industry? Which tasks will be automated in the future, which skills will become more valuable, and what new roles will emerge? How can companies equip their employees to navigate this transformation? And how must universities and training institutions adapt their curricula so that graduates are prepared for an AI-driven workplace?
The panel will discuss how the world of work in the media and creative industries is changing, what risks and opportunities this entails, and how business, education, and politics can work together to develop the skilled workers of tomorrow.