AI Update: The International Perspective

What does generative AI in film production look like beyond Europe, and what does it mean for studios here? An international showcase from India opens the session. A fireside chat in Babelsberg then widens the perspective to European production.

Ridhima Lulla | Co-Founder & Co-President, Eros Innovation
From Bollywood, Ridhima Lulla presents the AI approach of Eros Innovation, part of one of India’s major entertainment companies. Eros is developing culturally grounded AI models based on its extensive content heritage. They are designed to understand cultural context, characters, emotions and storytelling traditions. Lulla shows how this approach can open up new possibilities for storytelling, production and the development of new characters and worlds.

Jörg Bachmaier | CEO, Studio Babelsberg AG
Following the showcase, Lulla joins Jörg Bachmaier for a fireside chat that brings the conversation to Babelsberg. Together, they discuss what generative AI already makes possible in production and what the studio of the future will need. The conversation looks at new creative possibilities as well as IP, legal frameworks and the conditions for using generative AI in European filmmaking.