Anticipating Media Futures

How is AI transforming the media industry? Which business models have a future? And what skills will media professionals need tomorrow? For its 20th anniversary, Macromedia University brings together leading voices from media and academia to explore how AI, technology, creativity and changing audiences are transforming the industry, and what this means for the way we prepare for a future we cannot yet predict.

The session opens with inspiring keynotes by Prof. Dr. Dr. Castulus Kolo, President of Macromedia University and Prof. Dr. Eli Noam followed by a high-level discussing how AI is reshaping the sector. Jörg Bachmaier, CEO of Studio Babelsberg; Tristan Filges, Executive Editor AI & Distribution at Axel Springer Premium Group; Prof. Dr. Leona Achtenhagen, President of the European Media Management Association and Director of the Media, Management and Transformation Centre at Jönköping International Business School; and Prof. Dr. Eli Noam of Columbia University will share their perspectives on the opportunities, challenges, and future of AI in media and education. The panel will be moderated by Prof. Dr. Evelyn Kästner.