It’s Discovery, Stupid! Why Are We Still Searching?

The 2025 State of Play report by Gracenote found that audiences spend an average of 14 minutes searching before they find something to watch. After years of being promised that algorithms, recommendations and aggregated content platforms would solve the discovery problem, we are still … searching.
This session explores why content discovery remains so challenging – and what might finally change it. We will look at the role of data, new approaches to aggregation and discovery technology, and the increasingly important intersection of algorithms and human curation.