Broadcasting and Streaming: The Next Big Thing for the Creator Community?

The Creator Community continues to grow in influence, expanding from social media into broadcast and streaming landscapes. Jordan Schwarzenberger, co-founder of Arcade Media and manager of Europe’s biggest creators The Sidemen, shares his insights into the latest trends shaping the Creator Economy. From building successful businesses alongside creator brands to evolving audience expectations, Jordan discusses how creators are reshaping content production, distribution, and monetisation — and how the creator community is taking its seat at the broadcast and streaming top table.