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UID:69d0e7f413045
DTSTAMP:20260404T102908Z
DTSTART:20250925T120000Z
DTEND:20250925T124500Z
LOCATION:Expert Stage August-Bebel-Str. 26-53
SUMMARY:Built to Engage:</br> The Player as Data-Driven UX
DESCRIPTION:From sports stats and personalised ads to cast information\,  s
 hoppable content and bonus material—the video player is no longer a simpl
 e playback tool. It is a data-driven interface that plays a central role in
  how content is consumed\,  monetised and extended. As user expectations ev
 olve and platforms compete for engagement\, [..]
URL:https://mth-conference.de/mthcon25/programme/built-to-engage-the-player-as-data-driven-ux/
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